101 Creative Problem Solving Techniques, James M Higgins

currently I'm reading this book. there's a phrase which captured my attention most: 'INNOVATE OR EVAPORATE'. certainly true! the author gave several examples of corporations surviving a rough sea through innovation. even giant corporations need to innovate.

this brought me back to when I was working in a competition-less environment work place. I tried to innovate but to no avail. may be because of the environment. nevertheless the clients were all unhappy and liked to see us changed. there was a 'blue ocean' movement in the office. they argued "let us changed and make our competitiors (complainants) irrelevant".

they were right in that sense. but by ignoring the very essence of service that we were supposedly to deliver, we were actually made our self irrelevant. we were blind then...